BrandSure Pass · for local businesses & D2C brands
Loyalty in their wallet. Live in 15 minutes.
Every plan starts with a 14-day free trial of full Growth features — no card required.
Essential
One location, everything that makes it work
₹4,999 / month
Growth
Add WhatsApp and your storefront
₹9,999 / month
Business
Multi-outlet and priority support
₹19,999 / month
* WhatsApp bundles ride on Meta's conversation pricing — higher volumes billed at cost. Every plan includes Apple & Google Wallet passes and unlimited push campaigns; holder limits are generous, and passes already in a wallet never stop working.
Why it costs what it costs
Compare it to what you spend reaching customers now.
Not to what you spend on software. A messaging tool is a bill that grows with your list; this is a flat line that doesn't.
Nothing to set up
No Meta Business verification, no phone-number provisioning, no template approvals waiting on someone else. Sign up, design your pass, print the QR — the first customer can join this afternoon.
No per-message bill
Wallet push is free, forever, to every holder. Messaging tools charge you a subscription and then Meta charges you per message on top — that line grows every time your list does. Here it doesn't exist.
You only move up when it's working
Plans are sized by how many customers are actually carrying your pass. Outgrowing a tier means the programme is working — and every holder still costs you nothing to message.
Does it pay for itself?
Less than one lost regular a month.
Put your own numbers in. Every assumption is on screen — including the one we can't know for you.
Roughly how many people you serve in a typical month
What one visit is typically worth
The people who already come back — the ones a pass actually reaches
Your call, not ours. 10% means 10 of every 100 regulars return once more.
What it takes to break even
across the whole month covers the Essential plan at ₹4,999 — that's 7% of your 105 regulars coming back once more.
At the 10% lift you set
- Your regulars
- 105
- × 10% returning once more
- 11 visits
- × ₹800 each
- ₹8,400
- − Essential plan
- −₹4,999
- Net a month
- +₹3,401
1.7× the cost of the plan. And you keep the customer list either way.
An estimate from your own numbers, not a promise. Nothing is billed until you pick a plan.
BrandSure Vault · for product brands
Every chip comes with the full platform
Vault is priced per chip plus an annual platform fee, scoped to your volume — and every chip includes the complete Pass layer.
Vault · deployment
Choose how you run verification
Most brands use our managed cloud. Enterprise teams with specific infrastructure requirements can run verification entirely on their own servers.
Managed Cloud
Most brands choose this
We host everything — verification, consumer pages, dashboard, analytics. You provision chips and focus on your products. Zero infrastructure on your side.
You pay
You get
Volume tiers
Self-Hosted
Run verification on your own servers with your own URL. You control the infrastructure — we provide the software, the chips, and the keys.
You pay
You get
Vault · add-ons
Extend when you need to
The base platform covers most use cases. Some of these are available today; the rest are on the roadmap and marked as such — we'd rather tell you than surprise you.
Tamper-evident chips
Detects if packaging has been opened or tampered with
Dedicated support
Named account manager, priority SLA, and quarterly reviews
Custom consumer experience
RoadmapWhite-label verification page with your brand's full design language
Custom domain
RoadmapVerification served from your own domain — verify.yourbrand.com
Advanced analytics API
RoadmapRaw verification data, webhooks, and integration with your BI tools
Blockchain anchoring
RoadmapImmutable on-chain record of every verification event
Roadmap items aren't billable yet. If one of them is a requirement for you, tell us on the call — it moves our priorities.
Questions
Common pricing questions
How does the Pass free trial work?
14 days with everything Growth includes, WhatsApp-to-Wallet and all, no card needed. Pick a plan at the end — everything you've set up stays.
What's actually different between Essential and Growth?
How many pass holders you can carry, WhatsApp-to-Wallet, Shopify, and how many designs and locations you can run. The loyalty loop itself — passes, unlimited push campaigns, the check-in scanner — is identical on every plan. We don't cripple the entry tier.
What happens if I outgrow my holder limit?
Nothing breaks. Existing passes keep working and keep updating, always — we never brick a pass someone already has in their wallet. We give you headroom above the limit and flag it in your dashboard so you can move up before anyone is turned away at the counter.
Why is this more than a WhatsApp tool?
Because it's a different bill. A messaging platform charges a subscription and then Meta charges you per message on top — a few thousand rupees a month once your list is real, growing every time it grows. Wallet push costs you nothing per message, on any plan. Compare us to what you spend reaching customers, not to what you spend on software.
Does Pass need any hardware, or any setup?
Neither. No Meta Business verification, no number provisioning, no template approvals. Customers join by scanning a QR, and your own phone is the check-in scanner. Most merchants are live inside 15 minutes.
Can I move from Pass to Vault?
Yes — Vault includes everything in Pass. Your passes and audience carry over when you add chips.
Are there per-scan fees?
No. Every chip includes unlimited scans — NXP rates its data retention at 25+ years.
What's the minimum order?
Pilots start at 500 chips. Pricing improves at 5,000+ and again at 50,000+ units.
Do I need to buy chips from you?
No — source them from any authorized distributor. We program and secure them for you.
Is there a long-term contract?
No lock-in. Annual commitments get the best pricing, with flexible terms for pilots.
What if I stop paying?
We won't deactivate your chips for non-payment — they keep proving authenticity. Only the dashboard and verify pages need an active plan, and we'll help you migrate or wind down.
So a chip can never be switched off?
It can — but only by you. Suspending a unit is a feature, not a penalty: if an item is reported lost, stolen or recalled, you flag it from the dashboard and it stops verifying as normal. That control belongs to the brand, and we don't use it for billing.
Start free today, or scope a pilot.
Launch Pass in 15 minutes with a 14-day trial — or tell us about your products and get a Vault proposal within 48 hours.