About BrandSure
Building the trust layer for the physical world.
We exist so no brand loses a customer at checkout — or a sale to a counterfeit. Every physical touchpoint you own — a counter, a box, a product — can open a relationship that lives in your customer's wallet. One tap makes it happen.
Why we exist
The relationship dies at the transaction
A brand spends years — and millions — earning its reputation, then loses the relationship at the exact moment it's won. The café regular stays anonymous. The buyer walks away a stranger. Counterfeits wear your name. Resale happens without you.
We saw one root cause: after the transaction, brands have no place in their customer's daily life. Apps get deleted. Punch cards get lost. Emails go unread. But the wallet — on the lock screen, next to the credit cards — never gets uninstalled.
So we built one platform with two doors. BrandSure Pass puts loyalty, membership and community in Apple & Google Wallet — joined with one QR or one WhatsApp message. BrandSure Vault goes further for physical products: an unclonable chip that proves authenticity and enrolls the owner. Different proof, same destination — a living pass your brand can update forever.
Principles
What we believe
Security is non-negotiable
We handle encryption keys, authentication protocols, and chip provisioning. Every decision we make is security-first. There are no shortcuts in cryptography.
Transparency builds trust
Our pricing is honest. Our technology is auditable. We explain how things work — not just that they work. If you ask us a hard question, you'll get a straight answer.
Zero friction or it doesn't matter
If verification requires an app download, a login, or more than one second — nobody will use it. We obsess over the consumer experience because adoption is everything.
Your keys, your products
Brands own their master keys and their data. We're infrastructure, not a gatekeeper. You can self-host, migrate, or bring in your own security team at any point.
Under the hood
Built on proven cryptography
Vault, our authenticity line, is built on NXP's cryptographic NFC silicon — the same hardware trusted by governments, banks, and transit systems worldwide. Each chip contains an AES-128 key fused during manufacturing that can never be read, extracted, or duplicated.
On every tap, the chip generates a one-time cryptographic signature using a rolling counter. Even if intercepted, it can never be replayed. This is the same class of authentication used in secure access cards and contactless payment systems — adapted to become a trust layer for physical products.
We handle the full stack: chip provisioning, key diversification, secure dynamic messaging configuration, cloud verification, consumer experience, and brand analytics. You get a complete trust infrastructure, not a toolkit.
Hardware-fused encryption
Verification time
Apps required
Years data retention
Ready to be in their wallet?
Launch a Pass in 15 minutes, or talk to us about giving your products proof — we'll meet you at your scale.